First of all, the article says "Many Indians", and gives off cumulative
month-wise numbers (UPDATE : which are so wrong! See
Sankrant Sanu's excellent article on India Facts). But, what does it really
I don't know if anybody actually wrote about how many people actually followed
the match, but Sindhu actually managed to get a whole lot of people interested!
More people searched for PV Sindhu than the daily average number of searches
(not hits) for Facebook and very close to the daily number of searches for Porn
– two of the biggest things Internet is allegedly used for. Can you see the
red line at the bottom? That is the number of people who actually searched for
Sindhu's caste – a tiny blip.
Let's take a closer look. Here's a plot of some of the other auto suggest
terms + badminton rules & courts compared to Sindhu's name.
Nothing other than badminton rules (which is at about 1% of max. searches) is
even visible, clearly.
So, these other terms (wiki & caste being auto-suggested ones) are nowhere near
the actual number of searches being made for PV Sindhu's name alone.
Let's get rid of the name graph to get a closer look at the other terms.
- The maximum number of people searching for Sindhu's caste is at about a fifth
of the maximum number of people searching for badminton rules. Interpreting
it is upto you. But, I'm not surprised knowing how significant caste has
been in our society. Also, notice that searches for wiki and caste fall off
more gradually than the searches for the rules which peak while the game is
being played and watched.
- Unsurprisingly, a bulk of the searches appear to be coming from Andhra and
Telangana. Notice that the other states are searching more for the rules or
her wiki page.
- Do you notice that the red (caste), blue (wiki) and violet (images) lines
following a similar trend, until the last few hours? What do you think is
happening there? It's the shitty click baits working! Look at the trends from
~8:30AM to ~12:30AM below – the red has spread to other states as well!
- And this is how it looks by the evening (17:00-21:00). Well done, folks!
The click bait articles totally succeeded!
If you are wondering how much effect the auto suggestions are having in
suggesting people to try searching for caste, I don't think that is much
because wiki and images are the other auto-suggest terms, with no such surges
in the number of searches.